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Unisex marketing focuses on athletic achievements.
March 13, 2013
By: TOM BRANNA
Editor
Complacency is not an option – especially for America’s elite athletes.Now, basketball stars Carmelo Anthony and Kevin Durant, track & field World Champion Lolo Jones and gold-medal winning soccer player Alex Morgan are teaming up with Degree deodorant to inspire Americans to go beyond their comfort zone and “DO:MORE” of what they love.The new integrated unisex campaign focuses on challenging yourself, following your passions, trying something new and living life to the fullest....
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